Author: OFS PR
Startup business has a limit on how much they can advertise because they are still new, and don’t have much revenue to afford heavy advertising. But Still advertising is a big part of startup’s success. If done right, you will have access to huge crowd to share your message and promote your Brand. Thus, it becomes important for marketer to understand how to advertise before spending money on it. Your Ads should have a bigger purpose than just selling – Attracting Customers Encouraging customers to try new products Building Credibility Spread Information Promote your Brand not just to Customer but…
Startups are not Simple, but nothing worthwhile is. Building your own business from start is difficult, time consuming and stressful. But startups are your creation, they need to be difficult, time consuming and stressful. This is the reason why new startups are created every single day in the The reason why startup fail is because mostly entrepreneurs often miss some basic things that affects their business badly. Here are 5 Common things startup owners often forget – Don’t just sell your products The most common mistakes many startups commit is that they focus mainly on selling their product. The reason…
Small Business are not widely recognized and need as much attention they can get. Marketers are taking all measures to make sure they are visible for their customer – Online and Offline. The ultimate goal for any small business is to generate more customers and gain more sales. To do so they need to cling to all available sources of to publicize themselves. But the job doesn’t end here. Once a customer engages with your business, you need to retain him. To retain customers special emphasis needs to be given on Customer Engagement Here are some tips to increase…
Funding is the first and foremost step of running a business. Generating capital for business is a messy work. Some get this capital easily, some struggle. The reason for this is, people don’t have enough knowledge about how to generate funds their new business apart from Moneylenders, Bank Loans and Self acquired. According to a recent survey, 94% of new business in India fail in their first operating year. The reasons to failure of business are multiple but the most common reason seen in the survey was – Lack of Funds. In the following article we discuss sources of…
Startup? Why do you need it? Startup? Why Not? Startups and if a person should invest in it has always been a dilemma. The new environment, Unknown risks, Family Support, Finances and so much more things that create a confusion in the minds of people that they stop considering starting a Startup. Startups are the new trend and yes they come with many new complications but these factors affect all new ventures. Also a startup is the dream that you so want to fulfill. So lets just Keep all the ‘complications’ out of our way and list all the positive…
Do you wish to exceed your competition? Earn More Sales? Have more customers? Whatever your reason might be, In order to complete it you need creative and unique marketing strategies. Below are some Groundbreaking Ideas to create an amazing and interactive Marketing Campaign. Host Events Want more publicity? Want to be mentioned in the new Big Trend-of-Town? Or want Newspapers to write about you? Events are your answer! Bring the Trend to your Restaurant. Host the next upcoming event. Welcome the guests. Offer free snacks and Drinks. Show-off your services. Socialise with them. Promote yourself. By the end of the…
I often get asked why PR? What can PR do for my business that advertising or marekting can’t. Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. Here is what I think… Credibility – Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. People in your target market may see editorial as an independent and objective evaluation of your company. Due to the perceived objectivity…
The Impact of PR on Profitability Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot be captured by simple quantitative measurements, such as advertising equivalency values or number of impressions. The strategic value to an organization of a well thought-out and well-executed public relations program goes far beyond these numbers to the very heart of how a company is perceived and received by the media and the…
Most business executives dub PR as ‘free advertising.’ This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s a time consuming and labor intensive process. Still while it almost is cliche; today, PR may make the claim that it’ll give your business the best return for its marketing budget. Public relations works through intermediaries Due to it being compared with advertising, PR is maybe the least understood of all marketing tools. The basis of PR includes…
1. Define your potential ‘big wins’ When you’re starting fresh for your business, it simply doesn’t mean your goals will be set for you. You’ll need to set economic, personal, and retirement goals that are real and actionable. Take time to define the big wins for your business. This will make a difference in setting your sights on wins from the beginning. This is how you can train your employees to work for a big future. 2. Use the best tools If you want to start smart, you should know the role of technology in accelerating the growth of a…