Author: OFS PR

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or improvement. While there are many general small business marketing tips for 2019 that everyone should follow, you can take a more fine-tuned approach based on your industry. 1. Home services Plumbers, electricians and other small businesses that serve their customers in the realm of home services often have a lot of competition. How do you stand out? Search…

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers. I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were. Here is a list comprised of the top ten, categorized by marketing experts. Social Media 1. Boost your posts. “Give your social media content a boost. Businesses are finding it…

Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world. Don’t rely on the same old banner ads and Google reviews. Instead, try these eight marketing strategies to place the spotlight on your business. 1. Share your central “why.” “What do you do for a living?” This simple question is one you’re asked during almost every introduction. If you answer with a quick, “I’m an entrepreneur” (vague and a…

The biggest obstacle, at least for most startups that are still in their infancy, is marketing. You might have a fantastic idea, but that won’t do you much good if no one else knows about it. You need a comprehensive plan for marketing your business: getting people’s initial attention, building a reputation for thought leadership, and, eventually, finding the viral appeal that will rake in the cash. But let’s not get carried away just yet. When you’re marketing a fledgling startup, you’ve got to start your journey from the very beginning. Here are four ways to get your marketing plan…

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. With so many low priced online services, there’s really no excuse to keep putting it off. Still not sure how having a website will help you grow your business? Here are ten reasons every business needs a website: 1. Your customers expect it. If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property,…

Know Your Edge What sets your company apart from competitors? Identify this and use it to your advantage throughout your PR campaign. This helps differentiate you from the crowd and will drive business to your brand. When starting a new business venture, it is important to know what sets your business apart from other businesses. The product or service of the business does not have to be new, but specify why the business is unique. It could be unique because of the spectacular customer service provided, or special desserts not offered in most restaurants, or the building of relationships between…

Launching a new business or company can be a challenge in today’s competitive environment. You may be in the middle of creating a revolutionary app, a new must-have product or trendy service, but if you are in start-up phase, chances are you’re operating on a very tight budget. So you may be asking yourself, how can you build a profile to promote your business and stand out from your competitors when your budget is restricted? The answer is (drum rolls): the media! The media is the fastest way to gain exposure and build a positive reputation for yourself and your…

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. In today’s post, I’m going to share 9 of the best digital marketing strategies for startups. After reading this post, you will have a clear picture of profitable digital marketing strategies for your startup. Without further ado, let’s…

1. Not having a target Every startup needs a business plan, and your plan for using social media needs to be part of it. The key to setting goals for social media is identifying your target customers, then determining where to find them. If your demographic is women, look to Pinterest, but if you’re aiming for customers under 25, check out Snapchat. 2. Not using metrics Having a target helps only if you measure how well you’re hitting it. With tools like Facebook Insights and Twitter Analytics, you can track how customers reacted to specific posts, how often your brand…

Social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. 1. Increased Brand Awareness Social media is one of the…