We live in a digital era where social media platforms like Instagram and Facebook rule our social life, and LinkedIn plays a dominant role in our professional life. It is only natural that these digital media giants come up with newer features every day to offer the best experience to the users on their platform.
Millions of users all around the world share stories and video content in the stories format on Snapchat, Instagram, and Facebook stories. The next platform to adopt Stories may come as a surprise: LinkedIn.
These stories look similar to those of Instagram and Facebook and remain identical in concept. While there is some criticism about this feature on a professional platform, most people have welcomed this change.
About LinkedIn Stories
Unlike many of the other platforms with this feature, LinkedIn has a capability that is attractive to users: an option to view anonymously.
By default, views in LinkedIn Stories are visible to the person posting the Story, but, users do have the option to change their visibility by going to their settings and clicking the “Visibility” section.
From there, you can click “Story viewing options” and choose how they would like to appear. Users can choose to show their profile picture, full name, and headline; their profile characteristics only, or they can also choose to appear in a complete private mode.
What we Know About LinkedIn Stories
- Individual profiles or admins of LinkedIn Pages can create Stories “to capture images and videos and post them” using their LinkedIn mobile app. For the time being, the stories will be limited to the mobile app only.
- LinkedIn members can view posted Stories using their LinkedIn mobile app. Stories from Pages or members you are connected to or follow appear as circular thumbnails at the top of the homepage on the mobile app.
- The maximum length of videos uploaded as LinkedIn Stories is 20 seconds.
- Stories last for 24 hours, however, members can save Stories frames for later.
- Members can share LinkedIn Stories with other members via private message, or message the creator of a Story directly from within a frame. The limitation here is that you can only message the creator if you’re a first-degree connection. Also, you won’t be able to message Pages from Stories for the time being.
- The creator of a Story can see a list of members who’ve viewed a Story. Members will appear as “your name and headline” in the creator’s analytics, but you can change how you appear, by visiting your settings and managing your Story viewing options. You can choose to appear as “your name and headline”, a private profile with specific characteristics (i.e. title and most recent educational institution or company), or anonymous in private mode.
- A Story cannot be edited after it’s been posted.
LinkedIn is the latest most popular social platform to start adopting the Stories format. While it makes sense, as it significantly increases engagement, many people have been criticizing the decision.
In my opinion, LinkedIn has to move with the times, and Stories seem – at least at this point – to be the future of content sharing, with most social platforms out there investing heavily in implementing the format.