There are many ways of promotions using digital marketing for startups and you can also join a digital marketing course, where you can learn about the particular platform as per your business need.
Let us get you inspired and make the picture more clear now.
Vast and Specific Reach aka Target Ideal Consumers
In 2017, India had 331.77 million internet users. This figure is projected to grow to 511.89 million internet users in 2022.
With the increased internet penetration in India, don’t you think it’s far more viable and feasible to target the ideal audience or consumers online through the digital platform than the traditional media which cost a lot more than what digital platforms and media too? Increasing Internet Using population is a strong signal why its the best approach to have digital marketing for Startups.
Future Belongs to Video Marketing
Videos are the most satiating and impactful content marketing mechanism than other media.
By 2019 Video will represent over 80% of all Internet traffic says a new study from Cisco
YouTube reports mobile video 64% of customers are more likely to buy a product online after watching a video about it consumption rises 100% every year
According to Nielsen Wire, 36% of online consumers trust video ads and
Video Marketing will account for more than 80% all Internet traffic by 2018 – Source
Don’t Underestimate the Simplicity of Emails
Email marketing which is an integral part of any digital marketing plan is a most cost-effective and one of the powerful methods.
Understanding this, many big players like Myntra, Reebok etc are using this method for varied purposes like brand awareness, announcements, acquiring leads etc.
Social Media Presence
Social media is no longer just about posting your ‘pout pictures’. They are being used for many objectives by people and companies today, out of which social media marketing helps business to retain and manage clients, engage and also drive the traffic.
For instance, Nike, an international sports brand replies to every comment on its social media platforms.
In fact, the giant social media, Facebook itself is embedding features to promote business, like “shop”. Clearly, Social Media is the best approach in digital marketing for startups to connect with your target audience
Can be easily measured and analyzed
If you can’t compare the outcome with the desired or predetermined goals, it not only can sabotage your goals but can also be questioned by your investors.
You can leverage your Startup to greater height and more if you know and how and what knowing what didn’t work out.
In simple words, web analytics and other online metrics tools will help you find out and establish how effective your Digital Marketing Campaign for Startup has been.
It’s an Era of Pull Marketing Than the Push Marketing
Gone are the days when you have no other option but to stick to 2 min ad on a tv. Today user has so many platforms of entertainment which are advertisement free, you cannot push your message any longer.
Push marketing is also not applicable to any small business or startup and it also dilutes a brand sometimes, whereas Pull marketing which involves digital marketing methods that attract the customers who are ideal for your business.